Are Online Deals a Marketing Gimmick? As per a recent survey from RetailMeNot, it is seen that deals and offers have a substantial influence on customer acquisition. It also highlights consumers’ brandperception and loyalty, especially among the millennial. Online deals play a pivotal role in not only sales but has a direct positive impact on product or business promotion. The result of the aforementioned study indicates that at least two-thirds of consumers “made a purchase they weren’t originally planning to.” The purchases were made only because of the discount coupon or attractive on-going online deals. It was also noticed that four out of five peoplewere encouraged to make a first-time purchase with a brand that was new to them if they found an offer or discount. Honest Deals or Mind Games? Online deals and coupons play a major role in what consumers decide to buy. The first step, when shopping online, is to search for a deal or offer. The online marketplace is expanding profusely with business owners and marketers aggressively pushing their promotion campaigns to target their niche demographics. These online deals and offers act as a spiral, catching the attention of the millennial and young adults. Is Shopping Online Cheaper? Shopping online indeed offers convenience. You get better price and an array of choices. Retailers do not always offer the same deals in stores as their online counterparts since the cost of running a physical establishment is way higher than an online store. Retailers, in order to keep up the profits, have moved online to meet the needs of their customers, but with less operational expense. Good online retailers then pass their savings to their customers by cutting the selling price of their products. However, one of has to be really wise while picking up a gadget from an online store. Here are a few things to keep in mind to really reap the benefits of online deals.
