Apple iPhone 5S and iPhone 5C did not capture consumer’s fancy as Apple it was expected by Apple and from what it seems Tim Cook has no intention of entering in the mass market with low-end phones. In his various interviews Cook has indicated that Apple only wants to focus on premium segment of phones. According to CNET.com Piper Jaffray analyst Gene Munster believes that Apple has made its stance on the lower-end clear and its current focus is on creating premium products at a premium price point. This has made the analyst predict that Apple iPhone sales will decrease in 2014 and 2015. Munster further said in his investor note that the reason for Apple plummeting sales is the US market, which has now reached saturation point, as there the major source of sales is upgrades not new purchases. Therefore, if Apple wants to accelerate its growth the only factor, which will work in its favor, is the early releases of iPhone 6 which may help Apple get an edge above its Android counterparts. Recent rumors suggest that Apple will release iPhone 6 in the first quarter of 2014 and it is expected that the just like iPhone 5, iPhone 6 will come in two versions.
